About EVB | Evan VanBuhler

I’m a performance marketing strategist, creative storyteller and lifelong student of figuring out what makes people pay attention.

My career has taken me from B2B sales and marketing to e-commerce growth, creative production and omnichannel media strategy. Today, I lead performance media strategy at Stackline, managing more than $5M in annual investment across a diverse portfolio of brands and retail platforms.

Before that, I spent several years at OnlineMetals, where my responsibilities extended from marketing strategy into the creative itself. I wrote, directed and appeared in commercials, developed content and customer experiences, and helped activate campaigns across CTV, YouTube, Spotify, out-of-home and physical media.

I’ve found that the most interesting marketing happens when creative thinking and analytical discipline work together. I enjoy understanding the audience, developing the idea, putting it into market and figuring out what actually moved the needle.

Outside of work, you’ll find me writing and recording music, exploring the outdoors, following Detroit sports and occasionally convincing myself that another creative project is a perfectly reasonable use of my free time.

What I bring: Performance Media Strategy · Creative Development · CTV & Omnichannel Marketing · Experimentation & Measurement · E-commerce Growth · Cross-functional Leadership