The Metalpress Podcast

Giving the metals industry a voice.

How do you make an industrial B2B business more engaging, approachable and relevant to its audience?

With MetalPress, we developed a six-episode podcast series that brought together industry thought leaders to explore the challenges, innovations and changing landscape of the metals industry.

The Opportunity

OnlineMetals had a wealth of industry knowledge and relationships, but an opportunity to communicate beyond traditional product-focused marketing.

We wanted to create a platform that could connect internal stakeholders, industry experts and our broader B2B audience through meaningful conversations.

The Approach

We developed MetalPress as a branded podcast series, combining industry expertise with an approachable, conversational format.

The six-episode pilot explored topics ranging from industrial e-commerce and changing customer expectations to business resilience and the future of materials-as-a-service.

Supporting promotional creative helped translate longer conversations into accessible, shareable content.

The Outcome

• Launched a complete six-episode branded podcast pilot.
• Established a new storytelling format for sharing industry knowledge and stakeholder perspectives.
• Created reusable audio and promotional assets that could support broader content and communications initiatives.
• Demonstrated how an industrial B2B brand could engage its audience through conversations rather than exclusively product-led messaging.

Featured Episodes

1. Taking Metals Online
2. The Need for Speed in the Metals Industry
3. How Industrial B2B Can Thrive in Uncertainty
4. Succeeding in the New Normal
5. How Metals Can Influence and Inspire
6. Our Transformation Into Materials-as-a-Service