YouTube Advertising

Becoming A Household Name In Metals

At OnlineMetals.com, we know our target audience uses YouTube to learn, entertain, and even market their own consumer products. With a determination to meet our customers where they’re at, I scripted, directed, and executed multiple YouTube ad campaigns with the goal of increasing traffic to our website, YouTube subscriptions, and overall brand reach.

WHAT WILL YOU MAKE? (NATIONWIDE)

I was the screenwriter, actor, director, and coordinator alongside professional videographer Edward Lee
This campaign has amassed over 300,000 views and counting
2X the traffic and monthly revenue attributed to YouTube in 2020

HOUSTON & DALLAS A/B TEST

Comparing revenue trends on Google Analytics, we were able to
grow revenue 5x faster in Houston than the national average.
If Houston grew at the US baseline, we would’ve seen a 13.8% increase
Thanks to our YouTube campaigns, we increased revenue by 90%
The return for this campaign was 250%.
This ad has reached 620K people in Houston and Dallas.

SEATTLE A/B TEST

Compared with Houston, Seattle saw:
- Smaller reach
- Stronger engagement
- Greater efficiency
Seattle saw a 7% lift in traffic from brand searches and a 21% lift in brand sessions from new users
The return for this campaign was 302%.

YouTube Advertising

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